RIGHTbert

A downsizing to ordinary.......

Lets see, the Old Gray Whore, madam to the New York presstitutes is closing a press and reducing the size of the paper from 54” to 48 “ , I presume that is the roll and the width makes two 23 inch high sheets. That is the size of many smaller papers……. As in small towns, as in fly over country papers. That is something of a come down for the madam who sets the tone for the whole liberal world. She has become careworn and sighhh ORDINARY.

Doing the math, 54-48= 6” and 6/54 x 100=11 % . The OGW is going to need 11% less content. The pundits there are discussing reducing or perhaps squeezing content. The reduction has already taken place. No Squeezing is required.One interesting fact is the reduction in adds. Assuming a 1:1 ratio between the add revenue and columnar space, the reduction correlates well with recent catastrophic declines in ad sales.

The cost problem remains however because there is also a big increase in the cost of the paper. The reduction might cover one of the two, but certainly can’t make up for it all.

That brings up the poor Jersey types who got fired. They are the printers of the blank add space. No ads, no need for paper, no need for printers. Imagine the horror of it all…… I am not required any more because Macy’s quit advertising face cream. I was a nothing, a face cream flack.

The news papers have bad bad problems.......

Writing a blog is not difficult. Writing a decent blog requires time and thought.

Recent events have conspired to make the time required to put down some thoughts hard to come by.

Recent events in the newspaper industry indicate that they are having a hard time coping with the realities of the present. They are not dead, but they are severely wounded.

The following is a listing of articles describing the decline and serious problem.

Pittsburg Post gazette and Toledo Blade

http://www.freerepublic.com/focus/f-news/1573105/posts

Chicago Sun Times

http://www.freerepublic.com/focus/f-news/1544906/posts

Boston Globe

http://www.freerepublic.com/focus/news/1488509/posts?page=17

General decline multiple papers

http://www.freerepublic.com/focus/f-news/1521252/posts

Dallas Morning News

http://www.freerepublic.com/focus/f-news/1389100/posts

Knight Ridder Papers

http://www.freerepublic.com/focus/f-news/1521692/posts

Knight Ridder

http://www.freerepublic.com/focus/f-news/1568879/posts

LA Times

http://www.freerepublic.com/focus/f-news/1523709/posts

Media Layoffs comprehensive list and discussion

http://www.iwantmedia.com/layoffs.html

New York Times

http://www.freerepublic.com/focus/f-news/1505285/posts

Orlando Sentinel

http://www.freerepublic.com/focus/news/1531111/posts?page=1

NY Times downgraded by S&P

http://www.freerepublic.com/focus/f-news/1489164/posts

San Francisco Chronicle

http://www.freerepublic.com/focus/f-news/1538335/posts

Chicago Tribune

http://www.freerepublic.com/focus/f-news/1561172/posts